AI Marketing & Automation · New York City, NY

New York City AI Automation & Facebook Ads Agency — Remote, Fixed-Price, Founder-Built

Horsiq is a Tampa, FL AI marketing and automation agency serving New York City businesses remotely — AI agents and automations, Facebook & Meta ads, Google ads, web development, and custom CRM/ERP. Fixed-price projects; you own everything we build; founder Alex Trojan on every engagement. Serving businesses across New York.

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01 / How we work

Working with New York City businesses — remotely.

Horsiq is based in Tampa, Florida. We serve New York City businesses entirely remotely — video scoping calls, async collaboration, and Eastern Time availability that matches your working day. The operator you meet on the first call is the one writing your code, building your campaigns, and delivering the final handover. There is no account manager relay, no junior team doing the actual work while someone else presents it.

Remote-first and AI-native is not a workaround for the distance. It is the model we built around from the start. It means a leaner cost structure, faster iteration, and no overhead passed to you. What you get is a senior operator focused entirely on the build — not on commutes, office politics, or keeping a Manhattan rent paid.

Everything we build is yours outright: the agents, the ad accounts, the CRM, the site. You own the accounts, the API keys, the hosting. If you stop working with us tomorrow, nothing goes dark. That is the ownership guarantee we make on every New York City project, and we do not make exceptions to it.

02 / New York City

Built for the way New York City actually operates.

New York City is the largest metropolitan economy in the United States — and also one of the most operationally unforgiving markets for a small or mid-size business to compete in. Average commercial rents in Manhattan are among the highest in the world. Labor costs run well above national medians. Customer acquisition on Meta and Google in the NYC DMA is expensive, with CPCs and CPMs that would look alarming anywhere else. The businesses that survive and grow here have learned to extract more revenue per lead, per staff hour, and per ad dollar than almost any other US market demands.

That pressure is exactly where the work we do earns its keep. New York's economy is structurally diverse in a way few US cities match: a financial and professional services core employing hundreds of thousands across lower Manhattan and Midtown; a sprawling healthcare complex anchored by major hospital systems across all five boroughs; a dense restaurant and hospitality market that turns tables faster and at higher ticket prices than anywhere in the country; a real estate sector where a single brokerage team can process more leads in a week than many firms handle in a year; and a vast home services and construction corridor servicing millions of units across the outer boroughs — Brooklyn, Queens, the Bronx, and Staten Island — where response time is the variable that decides who gets the job.

Each of those verticals breaks a generic automation or a one-size ad strategy in a different way. A Brooklyn HVAC firm chasing emergency service calls needs an intake agent calibrated to urgency and geography, not one trained on a national template. A Queens medical practice needs appointment booking and no-show reduction tuned to its specific patient population and insurance workflow. A Midtown real estate team needs lead qualification that understands the difference between a renter, a buyer, and a tire-kicker — and routes each one instantly. Off-the-shelf tools miss all of that. We don't.

03 / What we build

What we build for New York City businesses.

  • 01

    AI agents & automation

    Custom agents that handle booking, lead qualification, intake, follow-up, and data work — trained on how your specific New York City operation runs, built on your accounts, owned by you. Not a chatbot widget. A context-aware agent that knows your offer, your calendar, and your edge cases.

  • 02

    Facebook & Meta ads

    Audience research, creative direction, copy, campaign structure, and ongoing optimization for NYC-market Meta campaigns. The NYC DMA is expensive; the work is making the unit economics hold at New York CPMs — creative quality and audience precision are where that battle gets won.

  • 03

    Web development

    Fast, conversion-focused websites built for search performance and lead capture — not portfolio pieces. Structured for the verticals that drive New York City service business revenue: healthcare, home services, real estate, hospitality, professional services.

  • 04

    Custom CRM & ERP

    Purpose-built pipeline and operations software for New York City businesses that have outgrown generic CRMs. Built on your infrastructure, owned by you, priced as a fixed project. No per-seat licensing that scales against you as you grow.

04 / Industries

Industries we serve in New York City.

We focus on the verticals where AI agents, performance advertising, and clean infrastructure produce clear, measurable returns in a high-cost market like New York City.

  • 01

    Healthcare & medical clinics

    Appointment booking agents, no-show reduction workflows, new-patient intake automation, and HIPAA-aware infrastructure — across NYC's dense medical and specialty-care market spanning all five boroughs.

  • 02

    Home services

    HVAC, plumbing, electrical, renovation, and cleaning businesses serving the outer boroughs and metro. Intake agents calibrated to urgency, crew calendars, and the geographic spread of a NYC service area.

  • 03

    Restaurants & hospitality

    Reservation and inquiry handling, review-generation workflows, and Meta ad campaigns for NYC's competitive food and hospitality market — where margins are thin and every no-show hurts.

  • 04

    Real estate

    Lead qualification agents, buyer-vs-renter routing, and Meta ad campaigns for NYC real estate teams and brokerages — where volume is high, attention spans are short, and the cost of a missed lead is measured in five figures.

  • 05

    Medical & aesthetics advertising

    Performance ad campaigns for med spas, dermatology, dental, and cosmetic practices navigating Meta's medical advertising policies in one of the most saturated healthcare markets in the US.

  • 06

    Real estate AI automation

    End-to-end automation for NYC real estate pipelines: lead capture, instant qualification and routing, follow-up sequences, and CRM data hygiene that keeps a high-volume team running clean.

05 / Process

How a New York City project goes from first call to live.

  1. Step 01

    Scoping call

    A 30-minute video call. We find the highest-leverage place to start — the routine work bleeding the most hours, the ad campaign with the clearest return, the system gap costing you customers. If the timing isn't right or the investment won't pay back yet, we say so.

  2. Step 02

    Context & research

    Before any build begins, we learn how your New York City operation actually runs — the offer, the calendar rules, the follow-up cadence, the edge cases a manual never captures. For AI builds, this is the training period that decides whether the agent works in production.

  3. Step 03

    Build

    Fixed-price, fixed-scope, fixed-timeline. Every asset — agents, campaigns, pages, CRM — is built on your accounts and infrastructure from day one. You own it as it's built, not after we hand it over.

  4. Step 04

    Launch & handover

    Live with monitoring, escalation paths, and recorded walkthroughs. We stay available for 30 days post-launch while the build settles into real usage in your New York City operation.

06 / FAQ

Questions about working with Horsiq in New York City.

You're based in Tampa — how does working with a New York City business actually work?
Everything ships remotely. We run scoping calls over video, collaborate async on docs and shared builds, and operate on Eastern Time — same timezone as New York. The operator you talk to on day one is the one writing the code and copy. We've delivered full AI automation builds, ad campaigns, and custom CRMs to NYC businesses without a single in-person meeting. None of our clients have found the distance a problem.
Why hire a Tampa agency over a Manhattan agency for my NYC business?
New York agencies are priced for Midtown overhead. You're often paying for the office address, the account team headcount, and the brand name before a single line of code gets written. We're a lean, founder-led operation with no Manhattan rent to pass on — which means senior-operator attention at a fraction of the cost. The build quality, the context work, and the strategic thinking don't change with geography. What you're buying is the operator's skill, and that travels.
What does AI automation actually do for a New York City small business?
It takes the routine, rules-based work — lead follow-up, appointment booking, data entry, intake qualification, weekly reporting — and gives it to software that runs without stopping or taking lunch. In a city where speed-to-lead is the decisive variable across nearly every vertical, an agent that responds the moment someone reaches out converts inquiries that would otherwise go to voicemail. NYC competition is fierce; automation is how you match the pace without burning out your staff.
How much does a typical project cost, and what is the engagement structure?
Every project is fixed-price — scoped, quoted, and agreed before any work begins. No hourly overruns, no retainer trap on day one. After launch you can keep an optional care retainer for maintenance and iteration, or walk away with the complete build on your own accounts. Typical projects range from a few thousand dollars for a focused automation or ad campaign setup to the mid five figures for a custom CRM or multi-channel growth system. Your exact number comes out of a 30-minute scoping call.
Do I own the website, ad accounts, CRM, and AI agents — or am I licensing them from Horsiq?
You own everything, outright. We build on your accounts, your API keys, your hosting, your ad manager. If you stop working with Horsiq tomorrow, every agent runs, every workflow fires, every page loads — nothing is held behind a Horsiq login. That's a firm policy, not a sales line. We're the operator who builds it; you're the business that owns it.
Can Horsiq run Facebook and Google ads for a New York City business from Tampa?
Yes. Paid media is inherently remote work — the targeting, creative direction, bidding strategy, and reporting all live in the ad platforms, not in a local office. We handle audience research, copy, campaign structure, and ongoing optimization. NYC markets are expensive on Meta and Google; the craft is making the unit economics work at New York CPCs, and that is a strategy and creative question, not a location question.
How long does it take to go from first call to something live?
A focused automation or ad campaign can be live in two to three weeks from scoping sign-off. A full website is typically four to six weeks. A custom CRM or ERP is a longer engagement — eight to sixteen weeks depending on complexity. We scope a hard timeline before any deposit changes hands, and we don't extend it without a clear reason and your agreement.
Which New York City industries does Horsiq build for most often?
Healthcare and medical practices, home services (HVAC, plumbing, renovation), real estate teams and brokerages, restaurants and hospitality, legal and professional services, and local retail. These are the verticals where AI agents for booking and follow-up, performance advertising on Meta and Google, and clean CRM infrastructure produce the clearest return — and where the competitive pressure in NYC markets makes doing it right matter most.

Ready to build something for your New York City business?

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