Services / Custom CRM & ERP
A system that runs your business — your way.
Two paths. Pick our SaaS, Horsiq ERP, if your operation looks roughly like other ambitious SMBs. Or have us write a fully custom system, deployed on your hosting, owned outright.
You shouldn't bend your process to fit a SaaS data model.
Most teams adopt Salesforce, HubSpot, or Pipedrive and spend two years bending their process to fit the tool. Custom fields pile up. Workflows are duct-taped. Per-seat licenses keep climbing. Nobody trusts the data.
If your process is what makes you different, the SaaS will eventually pinch. Custom isn't more expensive over five years — it's cheaper. And it's the only way to model a business that doesn't look like every other business.
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01
Data model
Schema designed around your actual entities and relationships. Not a CRM forced to model a marketplace, or an ERP pretending to be a CRM.
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02
Pipelines & automations
Sales pipelines, project pipelines, fulfillment pipelines — whatever you run. Triggered automations that move records without manual nudging.
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03
Dashboards & reporting
The views your team and your accountant actually use. Real-time, exportable, no BI consultant needed.
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04
Integrations
Stripe, Xero, Slack, email, calendars, your warehouse, your phone system. Two-way sync where it matters, one-way where it's enough.
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05
Roles & permissions
Who sees what, who can edit what, audit log of who did what. The boring parts done right.
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06
Deployed on your hosting
Hosted on your accounts (Cloudflare, Vercel, AWS, or even on-premise). You own the repo, the database, the keys. If we part ways, the system keeps running.
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07
AI layer (optional)
Natural-language search, auto-summaries, intelligent reminders, anomaly detection — wired in where it earns its keep.
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Step 01
Process map
We sit with you for half a day. Map every entity, every status, every handoff. The system can't be better than the map.
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Step 02
Schema & prototype
Working prototype in 2 weeks — real data model, core flows, you click around. We iterate before writing the rest.
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Step 03
Build & integrate
Full build with integrations, permissions, automations. Deployed on your hosting from day one. Weekly demos so nothing is a surprise at the end.
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Step 04
Migrate & train
Data migration from your old tools. Live training sessions. Documentation that your team will actually read.
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Step 05
Run with you
90-day care window. Real usage surfaces real issues — we fix them before they harden.
Boring on purpose. Battle-tested infrastructure, no exotic dependencies that die in two years.
How do I know if SaaS or Custom fits us better?
Why custom instead of Salesforce or HubSpot?
What about ongoing maintenance?
Can we start with a small piece?
Do we own the code?
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