Services / Paid Ads

Google & Meta, run as a system.

Creative, tracking, weekly optimization. We run the full loop: brief, build, test, scale. Transparent reporting, no agency black box, your ad accounts stay yours.

Audit my ads →
01 / The problem

Most ad management is a screenshot of last month and a wishful explanation.

Agencies bill 15% of spend, ship four ads a quarter, and send a dashboard nobody reads. When performance drops, the explanation is "the algorithm." When it climbs, it's "our optimization."

We run ads like an operator runs a P&L. Weekly cadence, real creative output, honest reporting, and the discipline to kill what doesn't work.

02 / What we run
  • 01

    Google Ads

    Search, Performance Max, Shopping, YouTube. Account structure that doesn't bleed budget, negative keyword discipline, conversion tracking that actually works.

  • 02

    Meta Ads

    Facebook + Instagram. Creative-first approach — campaigns built around angles, not just placements. CAPI, Pixel, server-side tracking.

  • 03

    Creative production

    8–20 new ad variations per month per channel. Static, motion, UGC-style — whatever the platform is rewarding this quarter.

  • 04

    Landing pages

    When the site isn't converting, we build the landing page that does. Tested independently of your main site.

  • 05

    Tracking & attribution

    GA4 set up properly, server-side tracking, attribution that survives iOS privacy and cookie deprecation. You see what's working.

03 / How we work
  1. Step 01

    Audit

    Two weeks. We tear apart account structure, creative, tracking, landing pages. You get a written report — actionable, not a sales document.

  2. Step 02

    Rebuild

    Account restructure, tracking fix, first batch of creative. Usually 3–4 weeks before we touch budget meaningfully.

  3. Step 03

    Weekly loop

    Every week: review, kill, scale, brief new creative, ship. Monday review, Friday batch. No quarterly mystery.

  4. Step 04

    Monthly business review

    One hour. What worked, what didn't, what's next month's bet. Run like a P&L review, not a slide show.

04 / Timeline & engagement
Minimum engagement
3 months — paid media needs runway to read signal
Model
Monthly retainer · Flat fee, not % of spend
05 / FAQ
Why flat fee instead of % of spend?
% of spend creates a perverse incentive: the agency wins when you spend more, not when you earn more. Flat fee aligns us with efficiency.
What's the minimum ad budget that makes sense?
$5k/month for Meta or Google to read signal in a reasonable timeframe. Below that we'll be honest — you'd burn budget faster than we'd learn.
Who owns the ad accounts?
You always. We get user access — we never set up under our MCC or business manager. If we part ways tomorrow, you keep everything.
Do you do TikTok / LinkedIn / X?
TikTok yes, when the audience fits. LinkedIn yes for B2B. X — rarely, the ad product isn't there yet.

Related services

04 / Marketing Strategy
Ads work better with the positioning that came before them.
03 / Web Development
A landing page that converts is half the math.

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