Services/ Facebook & Meta Ads

Facebook & Meta Ads Management

Horsiq is a Facebook and Meta ads agency for US small businesses. We pair human media-buying with AI creative testing, automated retargeting, and AI lead-scoring that routes leads straight into your CRM. You keep the ad account and pixel, pricing is a fixed monthly fee, and every test traces back to revenue — not vanity metrics.

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A Facebook ads agency plans, builds, and manages paid campaigns across Meta's platforms — Facebook, Instagram, Messenger, and the Audience Network — through Meta Ads Manager. The job is to turn ad budget into qualified leads or sales: targeting the right audiences, producing creative that earns attention, tracking conversions accurately, and cutting what doesn't pay back week after week.

01 / The problem

Most Meta budgets leak — not because the platform is broken, but because nobody's watching the loop.

You boosted a few posts. Maybe an agency ran "campaigns" you never really saw the numbers behind. Leads trickled in, half of them junk, and you couldn't tell which ad actually worked. So you turned it off — and assumed Facebook ads don't work for your business.

The platform isn't the problem. The problem is the gap between the three things that decide every result: creative (does the ad stop the scroll), tracking (can you see what converts), and follow-up (does anyone work the lead before it goes cold). Break any one and the whole spend leaks. Most accounts break all three at once.

We run all three as a single closed loop — and wire AI into the parts humans do too slowly to keep up with.

02 / What we manage
  • 01

    Campaign strategy & structure

    Lead generation, conversions, retargeting, and awareness — structured so Meta's algorithm gets clean signal and exits the learning phase fast. We map the campaign architecture to your actual sales goal, not a template.

  • 02

    Creative & AI creative testing

    Creative is the biggest performance lever on Meta. We write the copy, direct the visuals, and use AI to generate and rank variants — then run structured weekly tests so winners scale and fatigued ads get killed before they bleed budget.

  • 03

    Audiences & lookalikes

    Interest, custom, and lookalike audiences built from your real customer data and pixel events — then refined by what actually converts. No spray-and-pray broad-blast spend masquerading as a strategy.

  • 04

    Retargeting & automated workflows

    Warm audiences cost a fraction of cold ones. We build retargeting sequences for site visitors, video viewers, and lead-form opens — and automate the follow-up so nobody who raised a hand slips through.

  • 05

    Tracking: pixel & Conversions API

    Most leaks are invisible because tracking is broken. We set up the Meta pixel, Conversions API (CAPI) for server-side accuracy, and event mapping so you can see cost per lead and ROAS you can trust — not Ads Manager guesswork.

  • 06

    AI lead-scoring → your CRM

    The wedge no typical ads shop offers: an AI layer that scores inbound leads for quality and routes them straight into your CRM — so sales works the hot ones first and your ad spend is measured against closed revenue, not raw lead count.

03 / Our process
  1. Step 01

    Audit

    Free ads audit. We review your account (or build the case for starting one), your offer, your tracking, and your follow-up. If Meta isn't the right channel for you right now, we say so — before you spend.

  2. Step 02

    Strategy & tracking

    We set the campaign structure, audiences, and budget plan, and lock down tracking — pixel, Conversions API, event mapping — so every dollar is measurable from day one.

  3. Step 03

    Creative & launch

    We produce the first creative batch — copy and visuals, multiple angles — and launch into a structured test designed to find winners fast and feed the algorithm clean conversion data.

  4. Step 04

    Optimize & scale

    Weekly: kill losers, scale winners, refresh fatiguing creative, refine audiences. AI flags what's slipping; a human decides what to do about it. This is where ROAS compounds.

  5. Step 05

    Report

    Transparent reporting tied to revenue — cost per lead, ROAS, lead quality — not a dashboard of likes. You always know exactly what your spend is doing and why.

04 / Industries we run Meta ads for

The mechanics are the same; the offer, audience, and creative angle change by vertical. We've built playbooks for the local-business categories where Meta lead gen pays back fastest.

HVAC & home servicesReal estateClinics & med spasRestaurantsAutoLocal services

Based in Tampa Bay and serving Florida small businesses? See our Tampa Facebook & Meta ads page for local context, service areas, and a free Tampa ads audit.

05 / Real results — how we measure

We report on the numbers that decide whether the spend is worth it: cost per lead (CPL), return on ad spend (ROAS), lead quality, and ultimately closed revenuewhen your CRM is wired in. Not impressions, not reach, not "engagement" — the vanity metrics agencies hide behind when results are thin.

Every account starts with a baseline so improvement is provable, and every weekly report shows the trend, not a single flattering snapshot. We'd rather show you a true number that needs work than a pretty one that means nothing.

06 / What Facebook ads cost

Two budgets, kept separate and transparent.

There are always two numbers, and honest agencies keep them apart:

  • Ad spend — paid directly to Meta, on your card, always yours. Most local businesses need at least $1,000–$1,500/month for the algorithm to optimize reliably.
  • Management fee — what you pay the agency. The typical US market range is roughly $500–$5,000/month or 10–20% of ad spend.

Horsiq charges a fixed monthly management fee scoped to your account — not a percentage that silently grows as you scale, and never marked up on top of your ad spend. You see exactly what you pay us and exactly what Meta gets.

07 / Why us — you own everything

The fastest way to spot a bad ads agency is to ask who owns the account. Too many run campaigns inside their Business Manager, so when you leave you lose the pixel data, the audiences, the creative, and every dollar of learning you paid for.

We work the other way. Everything lives in your Business Manager: your ad account, your pixel, your audiences, your creative, your data. You're an operator working with an operator — Horsiq is founder-led, so the person setting your strategy is the person in the account, not an account manager relaying it to a junior. If you ever walk, nothing breaks and nothing leaves with us.

Meta ads also work best as one piece of a system. We pair them with marketing strategy so the offer and positioning are right before a dollar is spent, and with a sales function so the leads you pay for actually get worked and closed.

08 / Stack

The tools behind the loop — media-buying, server-side tracking, AI testing, and CRM routing wired together.

Meta Ads ManagerMeta PixelConversions API (CAPI)Instagram AdsClaude / OpenAI (creative + scoring)n8nCRM integrationGA4
09 / Timeline & engagement
Ramp
~2-week learning phase · stable by weeks 3–6
Model
Monthly retainer · fixed management fee · ad spend stays yours

Facebook & Meta ads sit inside our broader paid media practice — if you also need Google Ads, that hub covers the search side of the same loop.

10 / FAQ
How much does a Facebook ads agency cost?
Management typically runs $500–$5,000/month or 10–20% of ad spend, billed separately from the media budget you pay Meta. Horsiq quotes a fixed monthly fee scoped to your account size and goals — no percentage that quietly grows as you scale. Ad spend always stays yours, on your card.
What is the minimum budget to run Facebook ads?
Most local businesses need at least $1,000–$1,500/month in ad spend to give Meta's algorithm enough conversion data to optimize. Below that, the system can't exit the learning phase reliably. We'll tell you honestly if your budget is too thin to work before you commit a dollar.
What's the difference between Facebook ads and Meta ads?
They're the same thing. Meta owns Facebook, Instagram, Messenger, and the Audience Network, all run through one platform — Meta Ads Manager. A campaign you call a Facebook ad usually serves across Instagram too. We manage placements as one system and let performance decide where each dollar goes.
Do I keep my ad account and Facebook pixel?
Yes. We build inside your Business Manager, on your ad account, with your pixel and Conversions API. You own the account, the audiences, the creative, and all the historical data. If you ever leave, nothing breaks and nothing walks out the door — the opposite of agencies that hold your account hostage.
Is Facebook and Meta advertising still worth it in 2026?
Yes, for businesses with a clear offer and a way to follow up on leads. Meta still reaches over three billion users with the most granular targeting and lowest cost-per-impression of any major platform. The catch is execution: weak creative and broken tracking are what waste budget, not the platform itself.
How long before Facebook ads start working?
Expect a learning phase of roughly the first two weeks while the algorithm gathers conversion data. You'll usually see meaningful, stable performance by weeks 3–6. Anyone promising profitable results in the first few days is guessing — disciplined testing and patience through the learning phase are what compound.
What's the difference between Facebook ads and Google Ads?
Google Ads captures existing demand — people already searching for what you sell. Facebook and Meta ads create demand — putting your offer in front of people who fit your customer profile but weren't looking yet. Most local businesses benefit from both; Meta is usually the stronger lever for awareness and lead generation.
Do you write the ad creative or do I supply it?
We produce it. Creative is the single biggest performance lever on Meta, so we write the copy, direct the visuals, and run structured creative tests every week. If you have brand assets, footage, or testimonials, we use them — strong raw material makes everything cheaper to scale.
How is AI used in your Facebook ads management?
AI handles the volume work humans do slowly: generating and ranking creative variants, drafting audience hypotheses, flagging fatiguing ads, and scoring inbound leads before they hit your CRM. A human still owns strategy, budget, and judgment — AI just lets one operator test more and waste less.
Can you target a specific service area or city?
Yes. Meta lets us target by radius, city, or region, and we tighten it to where your customers actually convert — not a vague statewide blast. For service-area businesses we layer location targeting with intent signals so spend concentrates on the zip codes that pay back.

Related services

08 / Paid Ads
The paid-media hub — Google Ads and Meta run as one system.
09 / Sales Department
Build the team that actually works and closes the leads you pay for.
06 / Marketing Strategy
Get the offer and positioning right before a dollar of spend goes live.

Pouring money into Meta with nothing to show for it?

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