Legal
Privacy Policy
How we handle personal data across our website and the Horsiq ERP/CRM platform.
This Privacy Policy explains how Horsiq, a brand of Inkbags LLC ("Horsiq," "we," "us," or "our") collects, uses, discloses, and safeguards personal information. It applies to:
- Our website horsiq.net and any related marketing pages (the "Site");
- The Horsiq ERP/CRM platform and related software products and APIs (the "Platform"); and
- The agency services we provide to clients (web development, AI automation, marketing, and related work).
By using the Site or the Platform, you agree to the practices described in this Policy. If you do not agree, please do not use them.
1. Who we are
Horsiq is an AI marketing and automation agency operated by Inkbags LLC, based in Tampa, Florida, United States. For privacy questions you can reach us at [email protected] or by phone at (727) 271-1177.
2. Two roles: controller and processor
Our responsibilities depend on whose data is involved:
- As a controller — for data we collect about visitors to our Site, prospects, and our direct clients (for example, contact-form submissions and account details), we decide why and how the data is processed.
- As a processor (service provider) — when our clients use the Horsiq ERP/CRM Platform to store data about their customers, our clients are the controller and Horsiq processes that data only on their instructions. In that case, the client's own privacy policy governs the end customer relationship, and our handling is governed by our Terms of Service and any applicable Data Processing Agreement.
3. Information we collect
3.1 Information you provide
- Contact and project enquiries: name, email, company, phone, budget range, and the details you include in our contact form or emails.
- Account data (Platform): name, email, password (hashed), organization, role, and billing details.
- Customer content (Platform): records, contacts, documents, and other data you or your team upload into the ERP/CRM.
- Communications: messages, support requests, and call notes.
3.2 Information collected automatically
- Usage and device data: IP address, browser type, pages viewed, referring URLs, and timestamps.
- Analytics: we use Google Analytics 4 (measurement ID G-NMZR2JGH62) to understand Site usage in aggregate.
- Cookies and similar technologies: see Section 8.
3.3 Information from third parties
We may receive limited data from service providers we use for hosting, payments, email delivery, and lead enrichment, and from publicly available business sources used for outreach.
4. How we use information
- To respond to enquiries and provide quotes;
- To deliver, operate, secure, and improve the Site, the Platform, and our services;
- To create and manage accounts and process payments;
- To send service messages and, where permitted, marketing communications you can opt out of;
- To analyze usage and improve performance;
- To detect, prevent, and address fraud, abuse, and security incidents; and
- To comply with legal obligations and enforce our agreements.
5. Legal bases (EEA/UK users)
Where the GDPR or UK GDPR applies, we rely on: contract (to provide services you request), legitimate interests (to run, secure, and improve our business in a way that does not override your rights), consent (for certain cookies and marketing), and legal obligation (to meet our compliance duties).
6. How we share information
We do not sell personal information. We share it only with:
- Service providers / sub-processors who help us operate (hosting and CDN, payment processing, email delivery, analytics, automation tooling), bound by contract to protect the data;
- Professional advisers such as lawyers and accountants where necessary;
- Authorities where required by law or to protect rights and safety; and
- A successor in connection with a merger, acquisition, or sale of assets.
7. Sub-processors (Platform)
The Horsiq ERP/CRM Platform relies on infrastructure and tooling providers, which may include cloud hosting and CDN, database and storage providers, payment processors, email/notification services, and AI model providers used to power automations. A current list is available on request at [email protected].
8. Cookies and tracking
We use essential cookies for the Site and Platform to function, and analytics cookies to measure usage. You can control cookies through your browser settings; blocking some may affect functionality. We honor recognized opt-out signals where required.
9. Data retention
We keep personal data only as long as needed for the purposes described, to comply with legal, tax, and accounting requirements, and to resolve disputes. For Platform customer content, retention follows your account settings and our agreement; on termination we delete or return data within a commercially reasonable period unless retention is legally required.
10. Security
We apply administrative, technical, and physical safeguards including encryption in transit (HTTPS/HSTS), access controls, and least-privilege practices. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
11. International transfers
We are based in the United States and may process data there or in other countries. Where we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as Standard Contractual Clauses.
12. Your rights
EEA/UK (GDPR): you may request access, correction, deletion, restriction, portability, and object to processing, and you can lodge a complaint with your supervisory authority.
California (CCPA/CPRA): you may request to know, delete, and correct personal information, and to opt out of "sale" or "sharing." Horsiq does not sell personal information. We will not discriminate against you for exercising these rights.
To exercise any right, email [email protected]. We will verify your identity before responding. If your data lives in a client's Platform account, we will refer your request to that client (the controller).
13. Children's privacy
The Site and Platform are not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child provided us data, contact us and we will delete it.
14. Third-party links
Our Site may link to third-party sites we do not control. Their privacy practices are governed by their own policies.
15. Changes to this Policy
We may update this Policy from time to time. Material changes will be posted here with a new "Last updated" date and, where appropriate, additional notice.
16. Contact us
Inkbags LLC (d/b/a Horsiq) · Tampa, Florida, USA
Email: [email protected]
Phone: (727) 271-1177