AI Marketing & Automation · Detroit, MI

Detroit AI Automation & Marketing Agency — Built for Michigan Businesses That Move Fast

Horsiq is a Tampa, FL AI marketing and automation agency serving Detroit businesses remotely — AI agents and automations, Facebook & Meta ads, web development, custom CRM/ERP; fixed-price, you own everything we build; founder Alex Trojan on every project. Serving businesses across Michigan.

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01 / Remote operator model

Working with Detroit businesses — remote, senior, and fixed-price.

We are Tampa-based and work with Detroit clients entirely remotely — over video, shared workspaces, and async tools that keep every stakeholder in sync without scheduling around flights. That is not a limitation; it is how most serious digital infrastructure work happens across the US today, and it lets us keep costs lean instead of padding them for a local office.

What that model gives a Detroit business: the founder handles your project directly. Not an account manager relaying notes to a junior developer, not a subcontracted overseas team. Alex Trojan scopes, builds, and ships — and stays on for 30 days after go-live while the build settles into real usage. Every project is fixed-price, scoped in writing before work starts, and delivered on your infrastructure so you own it outright when we close.

Remote + AI-native + senior operator is a combination you will not find at a traditional local agency. It is why Detroit businesses working with us get output that looks like a full in-house team for a fraction of the cost.

02 / Detroit

Built for Detroit's economy — auto-adjacent, resilient, and faster than it looks.

Detroit is not a single industry anymore, though the auto sector still sets the tempo. Metro Detroit — Macomb County, Oakland County, Wayne County — is home to the headquarters and supplier networks of every major American automaker, plus a dense ecosystem of tier-one and tier-two parts manufacturers, tooling shops, and engineering firms that keep those lines running. That industrial base creates real demand for the kind of back-office automation that most "AI agencies" never touch: quoting workflows, supplier follow-up sequences, inventory tracking agents, procurement data pipelines.

But the Metro Detroit economy runs well beyond the plants. Oakland County is consistently one of the wealthiest counties in the Midwest — a dense concentration of healthcare systems (Henry Ford Health, Beaumont, McLaren), professional and financial services, and upscale home-services businesses serving high-income residential neighborhoods from Troy and Birmingham to Bloomfield Hills. Macomb County runs a large home-services market — HVAC, roofing, electrical, plumbing — with a customer base that converts well on direct-response Facebook and Google ads when the creative speaks to the local market rather than a generic national template.

The city of Detroit proper is seeing real investment in food and hospitality — the restaurant scene in Corktown, Midtown, and Eastern Market has become a genuine regional draw — alongside a growing tech and startup ecosystem, particularly in healthtech, mobility, and supply-chain software. Real estate activity across the Metro has created sustained demand for faster lead-response, automated follow-up, and CRM systems that keep agents and brokerages from hemorrhaging contacts into a spreadsheet.

None of that is monolithic. A Detroit HVAC company, a Birmingham med spa, a Corktown restaurant, and a Troy engineering firm all have different operations, different customers, and different automation payoffs. We build around the specific business — not a template with the city name swapped.

03 / What we build

The full growth stack for Detroit small and mid-size businesses.

  • 01

    AI agents & automation

    Custom agents that handle booking and intake, lead qualification, weekly reporting, supplier follow-up, and data work — trained on how your Detroit operation actually runs, built on your infrastructure, owned by you. Not a chatbot widget. A system that replaces the routine work eating your week.

  • 02

    Facebook & Meta ads

    Direct-response campaigns for Metro Detroit businesses — local service areas, healthcare, home services, real estate, restaurants. Ad creative, audience targeting, and optimization focused on booked calls and qualified leads, not vanity metrics. Your ad account, your data.

  • 03

    Web development

    Fast, conversion-focused websites for Detroit businesses — built to load, rank, and convert rather than win awards. Integrated with your CRM, booking system, and automation stack from day one so the site earns its keep in the growth machine, not just the brochure.

  • 04

    Custom CRM & ERP

    Built around how your Detroit business actually tracks leads, manages jobs, and handles follow-up — not forced into the workflow of an off-the-shelf product. Particularly well-suited to trades, home services, healthcare, and auto-adjacent businesses with complex quoting or scheduling requirements.

04 / Industries we serve

Detroit industries where the automation payoff is clearest.

We focus where recurring, rule-based work is bleeding time and where speed-to-lead is the difference between a booked job and a missed one.

  • —

    Healthcare clinics & medical practices

    New-patient intake, appointment follow-up, no-show reduction, and referral tracking — with on-prem agent options for practices that cannot send patient data through cloud APIs.

  • —

    Home services

    HVAC, roofing, electrical, plumbing across Macomb and Oakland counties — the Midwest seasonal demand curve (furnace calls in October, AC installs in May) is exactly the environment where after-hours intake agents pay back fast.

  • —

    HVAC Facebook ads

    Seasonal campaign structures built for the Michigan climate — winterization pushes, spring cooling, emergency service targeting — not a generic home-services template repainted for Detroit.

  • —

    Restaurants & hospitality

    Reservation automation, review-request sequences, event inquiry handling for Detroit's growing food scene — Corktown, Midtown, Eastern Market, and the suburban dining corridors of Troy and Royal Oak.

  • —

    Real estate

    Lead capture, instant follow-up, and CRM pipelines for Metro Detroit agents and brokerages — built around the pace of residential sales across Wayne, Oakland, and Macomb counties.

  • —

    Medical & medspa advertising

    Facebook and Meta ad campaigns for healthcare and aesthetic practices across Metro Detroit — compliant creative, local geo-targeting, and landing pages built to convert inquiries into booked consultations.

  • —

    Real estate AI automation

    AI agents that handle inbound inquiry triage, listing question answering, and showing scheduling for Detroit-area brokerages running high lead volume with small administrative teams.

05 / Process

How a Detroit project moves from audit to live.

  1. Step 01

    Audit call

    30 minutes. We map where routine work is bleeding hours and where paid-traffic or automation ROI is clearest for your Detroit business. If the numbers do not work yet, we tell you — we would rather lose a small project than deliver something that does not pay back.

  2. Step 02

    Scope & fixed price

    We write a clear scope document — what gets built, what it does, what it costs — and nothing starts until you have signed off on it in writing. No hourly drift, no scope creep surprises on the invoice.

  3. Step 03

    Build on your infrastructure

    Everything is built on your accounts, your API keys, and your hosting — or on-prem hardware if your Detroit operation has data-residency requirements. You own the code, the credentials, and the data from day one.

  4. Step 04

    Ship & 30-day handover

    Live with monitoring, escalation paths, and recorded walkthroughs your team can revisit. We stay on-call for 30 days post-launch while the build settles into real Michigan business usage — then hand over clean and walk away.

06 / FAQ
How does a Tampa-based agency serve Detroit businesses?
Entirely remotely — and that is the norm for this kind of work, not a workaround. We run discovery, build, and hand-off over video, shared dashboards, and async tools. The founder is on every project personally. Detroit businesses get the same senior-operator attention as a local Tampa client, without paying for a local office markup.
What AI automation services does Horsiq offer Detroit small businesses?
We build custom AI agents for booking and intake, lead follow-up, weekly reporting, and back-office data work — trained on how your specific Detroit operation actually runs. We also build full marketing stacks: Facebook and Meta ads, Google ads, SEO, and custom CRM and ERP systems. Every piece is scoped as a fixed-price project, and you own the build outright when we ship.
How much does an AI automation project cost for a Detroit business?
We work fixed-price, so you know the number before we start — no hourly drift. Most standalone automation builds land in the $2,000–$8,000 range depending on scope; full marketing stacks cost more. Running AI costs are cloud API usage — typically $50–$500 per month at scale — or near-zero if you go on-prem. Your exact number comes out of a 30-minute audit call, not a price sheet.
Do I own the AI agents and automations you build, or am I renting them?
You own them. We build on your accounts, your API keys, your infrastructure. When the project closes, everything keeps running under your control — no per-seat subscription, no platform lock-in, no dependence on Horsiq to keep the lights on. We are the operator who builds it, not a SaaS platform that holds your business process hostage.
Can Horsiq run Facebook and Meta ads for Detroit companies?
Yes. We handle account setup, creative, targeting, and ongoing optimization — with a particular focus on local and regional audiences across Metro Detroit, Oakland County, and Macomb County. We are direct-response focused: the goal is booked calls and qualified leads, not impressions. Ad spend stays in your account and you retain full ownership of the data.
What industries do you work with in Detroit?
Healthcare clinics and medical practices, home services (HVAC, roofing, plumbing, electrical), restaurants and hospitality, real estate agencies and brokerages, auto-adjacent service businesses, and professional services like law and accounting. Detroit's manufacturing sector is also a natural fit for back-office automation — inventory workflows, supplier follow-up, quoting pipelines.
How quickly can Horsiq start on a Detroit project?
We typically open a discovery call within a week of first contact and can have a scoped proposal in your hands within a few days after that. Build timelines depend on scope — a single AI agent or ad account launch can ship in 2–4 weeks; a full CRM buildout runs longer. We never start code before the scope and price are agreed in writing.
What makes Horsiq different from other digital agencies Detroit businesses can find locally?
Most local digital agencies are generalist — websites, social, some ads. We are AI-native and automation-first: every engagement either builds AI infrastructure or plugs into it. You work directly with the founder on every build, not an account manager handing off to a junior team. And because we operate remotely for clients across the US, our pricing reflects that efficiency — not a local office overhead.

Detroit business, routine work eating the week?

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