AI Marketing & Automation · Michigan

Michigan AI Automation & Marketing Agency — Remote, Fixed-Price, Founder-Led

Horsiq is a Tampa, FL AI marketing and automation agency serving Michigan businesses remotely — AI agents and automations, Facebook & Meta ads, web development, and custom CRM/ERP. Fixed-price projects, remote delivery, you own every deliverable. Founder Alex Trojan on every build.

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01 / How we work

Working with Michigan businesses from Tampa.

Horsiq is based in Tampa, FL. Every Michigan client we work with is served entirely remotely — via video calls, shared dashboards, and direct access to the founder at every stage. No local office, no account manager handoff, no markup for proximity.

The remote model works because the work itself doesn't require us to be in the same room. Ad campaigns run inside your accounts, visible to you in real time. AI agents are built on your infrastructure and handed over documented. Websites are reviewed in live sessions before anything goes live. The advantage of remote isn't cost alone — it's that a small operator without a large team has no incentive to pad the engagement or hand your project to a junior. You get the senior operator the whole way through.

What we won't do is pretend to be a Michigan agency. We're Tampa-based, and we tell every client that upfront. What we bring instead is a consistent build process, genuine fluency in AI systems and paid media, and a clean handover at the end of every project — no dependency, no lock-in.

02 / Michigan

Built for the way Michigan businesses actually run.

Michigan is not one economy — it's several with distinct rhythms, and each of them creates real demand for operational automation and targeted advertising. The state runs on a diversified base that most outsiders still flatten into "auto industry." That's real — the Detroit metro and the I-75 corridor anchor a supplier network stretching from Auburn Hills to Flint to Lansing — but it sits alongside a serious healthcare economy (Detroit and Grand Rapids both carry major health systems and ambulatory care networks), a dense and growing home services market across suburban Oakland and Macomb counties, a tourism and hospitality corridor in Traverse City and the Upper Peninsula, and a West Michigan manufacturing and professional services cluster centered on Grand Rapids that gets chronically underserved by national agencies focused on coastal markets.

Each of these markets has a different operational bottleneck. A dental practice in suburban Novi is bleeding hours to appointment reminders and no-show follow-up. A roofing company working storm jobs across Macomb County loses leads in the gap between inquiry and callback. A restaurant group in Ann Arboris running Facebook ads without a clear attribution model and guessing at what's working. A home-services operator in Grand Rapids has a functioning business but no system — leads land in a spreadsheet, follow-up is manual, and the owner is the bottleneck.

Michigan also has a pronounced seasonality that breaks generic tools: home services volume spikes in spring and fall, tourism is summer-concentrated in the north, and construction and exterior trades run a compressed outdoor season that punishes any lag in lead response. Automation that doesn't account for that rhythm will misfire. We scope that in before anything gets built.

03 / What we build

What we build for Michigan businesses.

  • 01

    AI agents & automation

    Custom agents trained on your operation — booking, lead follow-up, intake, weekly reporting, data entry. Built on your infrastructure, owned outright. The agent works the hours your team doesn't, without requiring a subscription to keep it running.

  • 02

    Facebook & Meta ads

    Campaign strategy, creative, audience build, and ongoing management — all inside your ad account. We don't hold ad accounts hostage. Michigan home services, healthcare, and restaurants all have strong Meta audiences at costs that make sense when the campaign is set up correctly.

  • 03

    Web development

    Marketing sites and landing pages built to convert — fast, clean, structured for search. Not themes with your logo dropped in. Purpose-built for the specific offer and the specific audience, with copy and structure that supports the ads running above it.

  • 04

    Custom CRM & ERP

    Purpose-built systems for businesses that have outgrown spreadsheets and duct-taped tools. Pipeline management, job tracking, client records, automated workflows — on your hosting, yours permanently. Common need for Michigan trade and service businesses running volume across multiple crews or locations.

04 / Industries

Michigan industries we work with.

We focus on service businesses where speed-to-lead, operational efficiency, and paid media precision drive the most measurable results.

  • —

    Healthcare clinics & med spas

    Patient intake automation, appointment reminders, no-show follow-up, and HIPAA-aware lead handling for dental, chiropractic, physical therapy, and aesthetic practices across Metro Detroit and Grand Rapids.

  • —

    Home services

    Roofing, HVAC, plumbing, landscaping, and exterior trades in Oakland, Macomb, and Kent counties — where a compressed outdoor season means the business that responds first wins the job, and the one that follows up automatically books the repeat.

  • —

    HVAC & mechanical

    Michigan's temperature swings create real seasonal urgency. Facebook ads timed to heating and cooling demand cycles, with landing pages and intake agents that capture and book before the competitor calls back.

  • —

    Restaurants & hospitality

    Meta ads for reservation fill, event promotion, and loyalty — with attribution that actually connects ad spend to covers. Relevant for Ann Arbor independents, Grand Rapids dining scene, and Traverse City hospitality operators.

  • —

    Real estate

    Facebook lead generation for agents and brokers in the Metro Detroit, Grand Rapids, and Lansing markets — with automated follow-up sequences that contact new leads in minutes, not days.

  • —

    Real estate AI automation

    Agents that qualify leads, schedule showings, and keep prospects warm — handling the volume of buyer and seller inquiries that come in outside business hours, which in real estate is most of them.

  • —

    Medical & aesthetic practices

    Facebook and Instagram campaigns for elective and aesthetic services — cosmetic dentistry, dermatology, weight loss, IV therapy — with lead forms, intake agents, and follow-up that converts inquiry to appointment.

05 / Our process

How a project goes from call to live.

  1. Step 01

    Scoping call

    30 minutes. We map the business, identify the highest-leverage starting point, and give you an honest read on what the return looks like. If the project doesn't pencil out yet, we say so — we'd rather lose the sale than ship something that doesn't work.

  2. Step 02

    Fixed-price proposal

    A written scope, a fixed number, and a clear deliverable list. No hourly billing, no "it depends" as a pricing strategy. You know what you're getting and what it costs before anything starts.

  3. Step 03

    Build

    We build on your accounts from day one. For AI automation, that includes a training window where we capture how your operation actually runs before any agent gets written. For ads and web, you review every asset before it goes live.

  4. Step 04

    Handover

    Full documentation, recorded walkthroughs, and 30 days of close support after launch. Everything is yours: accounts, code, data. We stay available while it settles into real usage.

06 / FAQ

Questions Michigan clients ask before they start.

Can a Tampa agency actually serve Michigan businesses effectively?
Yes — and the remote model is a feature, not a compromise. We work entirely asynchronously and via video, which means you get a senior operator's full attention without paying for downtown Detroit office overhead. Every deliverable is built on your accounts and handed over to you. Our clients across the US have never met us in person, and that hasn't slowed a single project.
What does AI automation actually do for a Michigan small business?
It replaces the repetitive, rule-based work eating your week: booking appointments, following up with leads, sending review requests, pulling weekly reports, routing inbound inquiries. We scope which workflow has the highest payback for your specific operation, build an agent trained on how your business actually runs, and hand it over on your infrastructure. You own it outright — no platform subscription, no ongoing license.
How much does working with Horsiq cost?
Every engagement is fixed-price, scoped before we start. Website projects typically run in the low four figures; AI automation builds vary depending on workflow complexity. Ongoing cloud API costs for agent usage are typically $50–$500 per month by volume — those are general market ranges, not a Horsiq rate. Your exact number comes out of a 30-minute scoping call, not a price list page.
Do I own the website, agents, and ad accounts — or am I renting them from you?
You own everything. We build on your accounts, your hosting, your API keys. Ad accounts are yours from day one. Agents run on your infrastructure. If you stop working with us tomorrow, every asset keeps running and you have full access. We're the operator who builds it, not a platform that charges a subscription to keep the lights on.
How long does it take to get started?
Typically one to two weeks from first call to signed scope. After that, timelines depend on the project: a marketing website ships in three to four weeks, a Facebook Ads campaign is live inside two weeks, an AI automation build takes four to eight weeks depending on complexity. We don't start billing until scope is locked and you've signed off on the plan.
Can you run Facebook and Google ads for a Michigan business from out of state?
Yes — paid ads are inherently remote work. We set up and manage campaigns inside your ad accounts, with full transparency: you see every ad, every audience, every number. Geography doesn't affect targeting precision or campaign performance. What matters is knowing the Michigan market, and we research it the same way we would for any local client.
What industries in Michigan do you work with?
Primarily service businesses where speed-to-lead and operational efficiency drive revenue: healthcare clinics, home services (HVAC, roofing, plumbing, landscaping), restaurants and hospitality, real estate, and manufacturing-adjacent professional services. If your business takes inbound inquiries and sells services or appointments, there's almost certainly an automation or ad play worth exploring.
Does Alex Trojan personally work on every project?
Yes. There's no account manager layer between you and the person building your project. You work directly with the founder from scoping call through launch. That's a deliberate choice — it keeps quality consistent and means the person who scoped your project is the same person answering your questions at 9pm the night before launch.

Michigan business. Ready to add automation or fix your ads?

Start with a scoping call →