AI Marketing & Automation · San Diego, CA

San Diego AI Automation & Marketing Agency — Fixed-Price, Founder-Built, You Own It

Horsiq is a Tampa, FL AI marketing and automation agency serving San Diego businesses remotely. We build AI agents and automations, run Facebook & Meta ads and Google ads, develop websites, and ship custom CRMs — fixed-price, on your infrastructure, owned outright by you. Founder Alex Trojan on every build. Serving businesses across California.

Scope a San Diego project →

01 / Working with San Diego businesses

Remote-first is not a limitation. For this kind of work, it's the model.

Horsiq operates from Tampa Bay and serves clients across the US without a local office in every market. That's not a workaround — it's how the work is designed. AI agents run on your servers. Ad campaigns are managed through the platforms directly. Web builds and CRM systems are shipped as documented, working software and handed over. None of that requires us to be physically in San Diego.

What matters is that you work with the person actually doing the work — not an account manager who briefs a junior team and relays updates. Alex Trojan scopes, builds, and ships every project. The fixed-price model means you have a number and a scope before anything starts, not a running hourly clock and a vague estimate.

The ET/PT gap is three hours. We handle it with a clean async rhythm: a brief weekly update, Loom walkthroughs for anything visual, and a shared document trail so nothing lives only in a chat thread. Most of our clients have never met us in person. The builds work the same either way.

02 / San Diego

Built for the specific character of the San Diego economy.

San Diego is a genuinely unusual market for a US city of its size. It has one of the largest military and defense presences in the country — the combination of Naval Base San Diego, Marine Corps bases at Miramar and Pendleton, and the sprawling defense contractor ecosystem around Kearny Mesa and Sorrento Valley creates a civilian contractor and professional-services economy that runs on federal relationships rather than retail foot traffic. Separately, San Diego has built one of the most significant biotech and life-sciences clusters outside of Boston, concentrated in Torrey Pines and La Jolla, anchored by institutions like UC San Diego and the Salk Institute. These two sectors — defense and biotech — share a common operational requirement: data that cannot leave the building.

For the small and mid-size business owner outside those sectors, the San Diego economy tells a different story. The city's year-round mild climate drives one of the most active residential home-services markets on the West Coast — roofing, HVAC, solar, landscaping, and pest control businesses operate in a market where the season never really ends and competition for local-search position is constant. The Gaslamp Quarter, North Park, and Little Italy are some of the most competitive restaurant and hospitality corridors in California. The tourism infrastructure around downtown, Balboa Park, and the waterfront keeps hospitality-adjacent service businesses running at volume that would be seasonal in most US cities but is effectively baseline here.

What this adds up to for a small-business owner is a market where the demand is real and the competition is sharp. The businesses winning in San Diego right now are not necessarily spending more on ads or employing more people than their competitors. They have systems: an intake process that responds in minutes rather than hours, a website that converts the traffic they're already generating, and ad campaigns structured around specific neighborhoods and offers rather than city-wide blasts with generic creative. That infrastructure is what we build.

03 / What we build

The full growth stack for San Diego small businesses.

  • 01

    AI agents & automation

    Custom agents trained on how your San Diego operation actually runs — booking, lead intake, follow-up sequences, reporting, data work. Built on your infrastructure, owned entirely by you. For defense-adjacent contractors and biotech firms where data cannot leave the premises, we build on-premise agents on your own hardware using local models with a full audit log of every action.

  • 02

    Facebook & Meta ads

    Hyper-local campaigns for the San Diego DMA: neighborhood-level audience segmentation, offer-specific creative, and funnel structures built to convert the traffic they generate rather than just produce impressions. San Diego CPMs are high relative to most US metros — campaign architecture is where the money is either made or wasted.

  • 03

    Web development

    Fast, conversion-focused websites and landing pages built to rank locally, load on mobile, and close visitors who arrived pre-sold from your ads or search position. No recycled templates. Your domain, your hosting, your build — handed over clean at the end of the project.

  • 04

    Custom CRM & ERP

    Purpose-built CRM systems for service businesses that have outgrown spreadsheets and generic SaaS subscriptions. Built to your actual workflow — the way your San Diego team handles leads, jobs, and follow-up — rather than a standard template you have to bend your operation around.

04 / Industries we serve

The San Diego businesses that benefit most from what we build.

We work best with local service businesses where speed-to-lead, booking volume, and repeat-client retention drive revenue — and where the growth ceiling is operational, not a demand problem. If the issue is “we can’t handle more volume without more people” or “our ad spend isn’t converting,” that's the conversation we're built for.

  • 01

    Healthcare clinics & med spas

    Patient intake agents, appointment booking automation, and on-premise builds for practices where HIPAA compliance means data cannot leave the facility. Paid-ad campaigns for elective and cash-pay services in a market where medical aesthetics competition is steep from Mission Valley to Carmel Valley.

  • 02

    Home services

    HVAC, plumbing, solar, roofing, pest control, and landscaping companies working the North County, East County, and the wider San Diego basin. Intake agents that book estimates while your crew is on a job, and Facebook ad campaigns targeting specific zip codes rather than the full DMA.

  • 03

    Restaurants & hospitality

    Reservation and inquiry automation for San Diego restaurants and bars where the front-of-house team is too busy during service to answer calls, and social media campaigns for new concepts in North Park, Little Italy, and the Gaslamp trying to build a consistent dining audience rather than relying purely on Yelp and OpenTable.

  • 04

    Real estate

    Lead follow-up automation and AI agents for San Diego agents and brokerages generating more leads than they can manually work — plus Facebook and Instagram campaigns for listings and buyer-lead generation in specific neighborhoods and price tiers across the county.

  • 05

    Medical & aesthetic practices

    Paid social campaigns for cosmetic, dental, and elective medical practices competing in a San Diego market where the offer framing and creative quality matter as much as the targeting — and where a single booked procedure justifies the full month's ad spend many times over.

05 / How we work

From first call to live build.

  1. Step 01

    Audit call

    30 minutes. We find the highest-leverage problem in your current setup — the constraint most directly limiting booked revenue. If we're not a fit or the timing isn't right, we say so. No deck, no sales sequence designed to wear you down.

  2. Step 02

    Fixed-price scope

    One document. What we build, what you get, what it costs, when it ships. You approve it before anything starts. No hourly billing, no change orders for scope that was always implied, no surprise invoice at the end.

  3. Step 03

    Build on your infrastructure

    Everything is built on your accounts, your API keys, your domain, your hosting. For AI automation projects, we run a 2–4 week training window first — capturing how your San Diego operation actually runs so the agent reflects your real workflow, not a generic template. On-premise builds available for data-sensitive industries.

  4. Step 04

    Ship & hand over

    Live with documented handover: recorded walkthroughs, escalation paths, and 30-day post-launch support while the build settles into real usage. You own everything outright. If you never speak to us again after that window, the system keeps running.

06 / FAQ
Can a Tampa-based agency actually serve a San Diego business well?
Yes — and the work we do is purpose-built for remote delivery. AI agents run on your servers. Ad accounts are accessed through the platforms. Web and CRM builds are shipped as documented, working systems. The only real consideration is the three-hour ET/PT offset, which we handle with async communication, Loom walkthroughs, and a clean weekly update. You work directly with Alex Trojan on every build — not an account manager relaying messages to an offshore team.
What does working with Horsiq actually look like for a San Diego business?
It starts with a 30-minute audit call — no deck, no pitch. We find the highest-leverage problem: a leaky ad funnel, a manual intake process eating your front desk's week, a site that converts at half the rate it should. Then we scope it as a fixed-price project, build it on your infrastructure, and hand it over. You keep every account, every workflow, every agent — with or without us going forward.
How much does AI automation or a new ad campaign cost for a San Diego business?
AI automation builds are fixed-price projects scoped individually — typical first builds run in the low-to-mid four figures depending on complexity. Ad management is a monthly retainer tied to actual work, not a percentage of spend. Web builds are fixed-price against a signed scope. You get a number before anything starts. Exact figures come from the audit call, not a price list on a website.
Do I own the AI agent, the ad accounts, and the website after you build them?
You own all of it. AI agents are built on your API keys and your hosting — or on-premise hardware if your data needs to stay local, which matters for San Diego's large defense contractor and healthcare communities. Ad accounts are yours from day one; we manage them as an operator. Websites are built on your domain and your hosting. If you stop working with Horsiq tomorrow, everything keeps running.
What industries in San Diego does Horsiq work with?
We work best with local service businesses where speed-to-lead, booking volume, and repeat-client retention drive revenue: healthcare clinics and med spas, home services (HVAC, plumbing, solar, pest control), restaurants, real estate agents and property managers, and professional services. San Diego's biotech and defense sectors are also well-suited to workflow automation where sensitive data requires on-premise builds rather than cloud agents.
San Diego Facebook ad costs are rising. Can paid social still work for my business here?
Yes — but execution quality matters more as CPMs climb, which is true across all California metros. The lever is audience precision and offer clarity: a hyper-local home-services campaign targeting specific SD zip codes outperforms a city-wide blast even at a fraction of the budget. We don't run broad campaigns with vague creative and hope the algorithm figures it out. Every campaign is built around a specific offer, a specific neighborhood, and a funnel that closes the traffic it generates.
How long before we see results from Facebook or Google ads for a San Diego campaign?
Paid ads need a learning window — typically 2–4 weeks before the algorithm has enough signal to stabilize. You'll see early data in week one, meaningful trends by week three, and a clear performance picture by month two. We don't promise specific ROAS numbers before we've seen your account, your offer, and your market. What we commit to is a clean account structure, transparent reporting, and honest diagnosis when something isn't working.
What's the process from first call to live build?
Audit call (30 min) → fixed-price scope document → build on your infrastructure → ship with handover documentation and 30-day post-launch support. AI automation adds a 2–4 week training phase before the build, where we learn how your San Diego operation actually runs so the agent is calibrated to your real workflow — not a generic template stamped with your logo.

Ready to build the growth stack your San Diego business is missing?

Start with a 30-min audit call →