AI Marketing & Automation · Indianapolis, IN

Indianapolis AI Automation & Marketing Agency — Built for Indy's Working Businesses

Horsiq is a Tampa, FL AI marketing and automation agency serving Indianapolis businesses remotely — AI agents, Facebook & Meta ads, websites, and custom CRMs; fixed-price, you own everything; founder Alex Trojan on every build. Serving businesses across Indiana.

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01 / How we work with Indianapolis

Tampa-based, Indianapolis-serving. Remote is the advantage, not the compromise.

We work with Indianapolis businesses the same way we work with every client outside Tampa Bay — remotely, on the same Eastern time zone, with a founder on every project rather than a rotating cast of account managers. No local office means no local overhead passed to you in the rate. What you get instead is a senior operator who has built dozens of sites, ad campaigns, and automations, working directly on your project from start to finish.

Everything we build lives on your accounts and your infrastructure from day one. There is no Horsiq platform to log into, no per-seat license, no subscription that holds your website or automation hostage. If we build an AI booking agent for your Indianapolis clinic, it runs on your hosting and your API keys — you own it outright the day it ships. Remote delivery, founder-led work, and client ownership are the model. Not features we added — the whole point.

02 / Indianapolis

Built for Indianapolis's economy — not a coastal template dropped into the Midwest.

Indianapolis is a working city with a serious industrial base, and its economy doesn't look like Miami or Austin. The metro runs on a dense life-sciences and pharmaceutical corridor— Eli Lilly's global headquarters is here, and the broader biosciences cluster around it has made Indy one of the most significant pharma cities in the country. Beyond pharma, the city is a major logistics and distribution hub: its position at the crossroads of I-65, I-70, and I-74 makes it one of the most connected freight nodes in the Midwest, and that infrastructure supports a deep manufacturing and warehousing base across Marion County and the surrounding counties.

For small and mid-size businesses, what that means practically is a market where skilled-labor competition is real, where home services and trades are high-volume and review-driven, where medical and dental practices compete hard for patient attention, and where the restaurant and hospitality scene from Broad Ripple to the Mass Ave arts district is dense enough that being forgettable online is fatal. Indianapolis has also built a genuine convention and events economy — the city regularly hosts major sporting events, and the businesses that serve event traffic — hospitality, catering, transport, short-term rentals — run on inquiry speed and capacity management in ways that reward automation directly.

The Indy business owner we work with isn't looking for a coastal agency that talks about disruption. They want a growth system that handles the real operational pressure: leads that slip through the cracks after hours, ad budgets spent without a clear read on what's working, and a front desk doing data entry instead of closing jobs. That's what we build for — and it transfers cleanly to Indianapolis because the problems are real and specific, not hypothetical.

03 / What we build

The full growth stack for Indianapolis small businesses.

  • 01

    AI agents & automation

    Custom AI agents trained on how your Indianapolis operation actually runs — booking, lead intake, follow-up sequences, weekly reporting. Built on your infrastructure, owned outright by you. Not a chatbot widget. A system that handles the routine work so your team handles the real work.

  • 02

    Facebook & Meta ads

    Lead-gen and awareness campaigns on Facebook and Instagram built for the Indianapolis market — creative, targeting, and copy written for your specific offer and service area. We run the campaigns, track what converts, and adjust. No black-box reporting.

  • 03

    Websites & landing pages

    Conversion-built sites and pages — fast, clean, and designed to turn Indianapolis traffic into booked calls and quote requests. Not a brochure. A working front end for your sales process, built to add automation and lead capture without a rebuild later.

  • 04

    Custom CRM & ERP

    If off-the-shelf CRMs are either too generic or too expensive for what you actually need, we build purpose-built systems that fit your Indianapolis operation exactly — lead pipelines, job tracking, client records, invoicing, reporting. You own the database and the code.

04 / Industries

Verticals where this work earns its keep in Indianapolis.

These are the sectors where the operational pressure — lead volume, after-hours inquiries, review dependency, capacity management — makes AI automation and targeted paid ads directly measurable:

  • 01

    Healthcare & medical practices

    Dental, chiropractic, med spa, urgent care — intake agents that handle new-patient questions and appointment booking, with on-premise data options for practices where PHI can't leave the building.

  • 02

    Home services & trades

    HVAC, roofing, plumbing, landscaping — high-inquiry businesses where speed-to-lead decides who gets the job. Intake agents that answer and book the moment someone fills out a form or calls after hours.

  • 03

    HVAC & mechanical contractors

    Seasonal demand spikes in an Indiana market with real winters and real summers. We run Meta campaigns that fill the schedule during shoulder months and handle the volume surge when every homeowner calls at once.

  • 04

    Restaurants & hospitality

    From Mass Ave dinner spots to event catering operations — reservation and inquiry handling, reputation management workflow, and social ad creative for Indy's competitive dining scene.

  • 05

    Real estate & property

    Lead-gen campaigns for Indianapolis agents and brokers, with instant AI follow-up so buyer and seller inquiries get a response in minutes, not a callback the next morning.

  • 06

    Property management & STR

    Inquiry handling, availability checks, and guest communication automation for Indianapolis property managers and short-term rental operators — especially useful during convention and event weekends when volume spikes unpredictably.

  • 07

    Medical aesthetics & elective

    Med spa, cosmetic dermatology, and elective-procedure practices where Facebook and Instagram are the primary discovery channel — campaigns with compliant creative and a booking flow that converts awareness into booked consultations.

05 / How it works

From first call to live system.

  1. Step 01

    Audit call (30 min)

    We find where the biggest operational leak is — leads going cold, routine work eating capacity, ad budget with no clear read on performance. If the economics don't make sense for automation yet, we say so. No upsell pressure on a call that's supposed to be a diagnosis.

  2. Step 02

    Scope & fixed price

    You get a written scope and a fixed number before we touch anything. For AI builds, this includes a training window — typically 2–4 weeks — where we learn how your Indianapolis operation actually runs before we build the agent that runs it.

  3. Step 03

    Build on your infrastructure

    Every deliverable — agent, site, ad account structure, CRM — is built on your accounts and your ownership. We don't provision on Horsiq accounts and hand you a login. You own the thing from the first line of code.

  4. Step 04

    Ship, hand over, stay on call

    Live with recorded walkthroughs, documentation, and 30 days of direct founder access while it settles into real usage at your Indianapolis business. No ticket system. No support queue. Direct line.

06 / FAQ
How does a Tampa-based agency work with Indianapolis businesses?
Almost entirely remotely, which is how we prefer it. We do strategy, scoping, and daily communication over video calls and async tools. We're in the Eastern time zone — same as Indianapolis — so there's no scheduling friction. For complex AI builds we occasionally ask for on-site time if the operation is hard to capture remotely, but most clients we've never met in person and that hasn't slowed anything down.
What kinds of Indianapolis businesses do you typically work with?
Home services, healthcare practices, restaurants, auto dealers, and professional services firms — the kinds of businesses driving Indiana's economy that are drowning in routine work and leaving leads in voicemail. If you're running a multi-person operation, chasing leads manually, and spending hours on tasks that feel like they should be automated by now, you're the right fit regardless of your specific vertical.
What does AI automation actually do for an Indianapolis small business?
It handles the routine, rule-based work that eats your week: answering inquiries, booking appointments against live availability, qualifying leads the moment they come in, sending follow-up sequences, running weekly reports from your CRM and ad accounts. Every build is trained on how your specific operation runs — not a generic chatbot. You own the result outright on your own infrastructure.
How much does this cost?
We scope fixed-price projects, so you know the number before we start — no hourly billing that expands mid-build. A focused single-workflow automation typically runs in the low-to-mid thousands for the build. Ongoing running cost depends on the mode: cloud API usage is typically $50–$300/month by volume; on-premise builds have near-zero ongoing cost after the hardware investment. The audit call ends with real numbers for your situation.
Do we own the AI agents and automations you build, or are we renting them?
You own them. We build on your accounts, your API keys, and your hosting — or your on-premise hardware if data can't leave the building. If you stop working with Horsiq tomorrow, every agent and workflow keeps running. We are the operator who builds it, not a platform that holds your automation behind a subscription you can't cancel.
What about Facebook and Google ads — do you run those for Indianapolis businesses?
Yes. We build and manage paid campaigns for Indianapolis businesses — Meta (Facebook/Instagram) and Google — with creative, targeting, and copy written for the Indy market. We don't bolt ads onto a generic template; campaigns are built around your offer, your service area, and the competitive landscape in your specific category. Ads work best when the landing page and follow-up automation are also tight, so we often build those together.
How long does it take to get started?
The first 30-minute call happens within a few days of reaching out. From there, a focused automation build typically ships in 6–10 weeks depending on scope and the training period needed. Websites and ad campaigns are faster — often 3–5 weeks. We'll give you an honest timeline in the scoping call, not an aspirational one.
What if I just need a website, not the full AI stack?
That's a fine place to start. A lot of clients begin with a high-converting website or a Facebook ads campaign, see what the funnel looks like with real traffic, and then add automation where the bottleneck becomes clear. We build sites that are conversion-ready from day one — not brochures — so adding an AI intake agent later is straightforward. You're not locked into buying everything upfront.

Ready to stop leaving Indianapolis leads in voicemail?

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