Facebook Ads Management · Small Business

Facebook ads management, built for small-business budgets.

Horsiq is a Tampa, Florida Facebook and Meta ads agency that manages campaigns for small businesses on a transparent flat monthly fee. You keep your own ad account and pixel, there are no long contracts, and every dollar of spend is reported separately from the management fee — so you always know exactly where your budget goes.

Get a free Meta ads audit →

Facebook ads management for small business is the done-for-you service of planning, building, running, testing, and reporting on paid campaigns across Facebook and Instagram (Meta) — so an owner who doesn't have a marketing team can generate leads and sales without learning Ads Manager themselves. The work covers audience targeting, ad creative and copy, conversion tracking, budget control, and ongoing optimization.

01 / The problem

Most small businesses don't lose money on Facebook ads. They lose it on bad ads management.

You boosted a post. You hired a cousin's friend who "does ads." You signed with an agency that locked you into a year, ran everything from their own account, and sent a dashboard you couldn't read. The spend went up. The leads didn't.

The pattern is almost always the same three failures: no real conversion tracking, so nobody knows which ads actually produced customers; the agency owns the ad account, so your audience data and learning evaporate the day you leave; and the budget gets changed every few days, so Meta's algorithm never exits the learning phase. Fixing those three things is most of the job.

Small businesses don't need a national-brand media plan. They need someone honest running a tight local campaign on a budget that makes sense — and proving it with numbers they can see. See how our full Facebook & Meta ads service works →

02 / Built for SMBs, not enterprise
  • 01

    Flat-fee, quoted up front

    A fixed monthly management fee agreed before you start — no surprise percentage creep as your spend grows, no markup on your ad budget. You know the number on day one.

  • 02

    You own the ad account & pixel

    Everything runs inside your own Meta Business Manager. Your pixel, your audiences, your conversion history. If we ever stop working together, you keep all of it and the ads keep running.

  • 03

    Month-to-month

    No 12-month lock-ins. We re-earn your business every month with results. A short 60–90 day ramp gives the campaigns time to stabilize — then you decide month by month.

  • 04

    Tracking before spending

    Pixel + Conversions API set up correctly, conversion events tied to real revenue (calls, forms, bookings), and leads routed into your CRM — so you measure cost per customer, not cost per click.

  • 05

    Local targeting that fits the budget

    We target your actual service area, not the whole country. A focused radius, a clear offer, and disciplined budget control let a small Florida business win locally without a national-brand ad budget.

  • 06

    Reports a human can read

    Plain-English monthly reporting: what we spent, how many leads it produced, what a lead cost, and what we're changing next. Ad spend and management fee shown as separate line items, always.

03 / The AI edge

Human media-buying, AI doing the repetitive work behind it.

Horsiq is an AI automation agency first, which changes how we run a small-business ad account. We use AI to test more creative variations than a human would by hand, to score incoming leads so your follow-up goes to the ones most likely to buy, and to automate retargeting and CRM routing so no lead sits in an inbox cooling off.

The media-buying judgment stays human — budgets, offers, what to scale and what to kill. The grunt work that usually gets skipped on a small account gets automated. That combination is rare in the local Facebook-ads market. More on our AI-powered ads approach →

04 / How we work
  1. Step 01

    Free audit

    We review your account (or your market if you're starting fresh), check the pixel and tracking, and find where budget is leaking. You get a recommended budget, structure, and projected lead range — no obligation.

  2. Step 02

    Tracking & setup

    We get the pixel, Conversions API, and conversion events right inside your own ad account, and connect leads to your CRM. This is the foundation everything else is measured against.

  3. Step 03

    Creative & launch

    We build the offer, write the ad copy, and produce creative variants to test. The campaign launches with a clear local target and a budget sized to exit the learning phase.

  4. Step 04

    Optimize & report

    We let the data mature, cut losing ads, scale winners, and refine targeting — then send a plain-English monthly report on spend, leads, and cost per lead, with what changes next.

05 / What it costs

Transparent pricing, no markup on your spend.

Across the Florida market, small-business Facebook ads management is typically priced one of two ways: a flat monthly management fee (commonly in the $500–$2,500/month range for a local small business) or a percentage of ad spend (often 10–20%). Either way, that fee is separate from what you pay Meta to run the ads. These are typical market ranges, not a quote.

Horsiq prices small-business management as a fixed monthly fee, quoted before you commit. We don't mark up your ad spend, and we don't raise the fee just because your budget grew. For most local businesses we recommend starting with $750–$1,500/month in actual ad spend so the campaign gathers enough data to optimize. See the full Florida Facebook ads cost breakdown →

06 / What's included
Pixel + Conversions API setupCampaign strategy & structureAudience & lookalike buildingAd copy & creative directionAI creative testingRetargeting workflowsAI lead-scoring → CRMMonthly plain-English reporting
07 / Engagement
Pricing model
Fixed monthly management fee · No spend markup
Commitment
Month-to-month · 60–90 day ramp recommended
Ownership
Your ad account, pixel & audiences — always
Service area
Tampa Bay & all of Florida
08 / FAQ
How much does Facebook ads management cost for a small business?
Florida agencies typically charge a flat monthly management fee in the $500–$2,500 range, or 10–20% of ad spend, separate from what you pay Meta for the ads themselves. Horsiq prices small-business management as a fixed monthly fee quoted up front — you always know the number before you commit.
What's a realistic minimum ad budget for Facebook ads?
For a local small business, plan on $750–$1,500 per month in actual ad spend so Meta's algorithm collects enough conversion data to optimize. Below roughly $500/month the campaign rarely exits the learning phase, so you pay for clicks without reliable lead volume. Spend and management fee are always billed separately.
Do I own my Facebook ad account and pixel?
Yes. We run campaigns inside your own Meta Business Manager, your ad account, and your pixel — never a shared agency account. Your audiences, conversion history, and creative stay with you. If we ever part ways, you keep everything and your ads keep running with no data loss.
Do you require a long-term contract?
No. Small-business engagements are month-to-month. We earn the next month with results, not a 12-month lock-in. We ask for a short initial ramp — usually 60–90 days — because Meta campaigns need time to exit the learning phase and produce stable cost-per-lead, but you're never trapped.
How long until I see results from Facebook ads?
Expect a 7–14 day learning phase while Meta optimizes delivery, then a 60–90 day window to gather enough conversion data for stable, predictable cost-per-lead. Early clicks and leads can appear in the first week, but judging real performance on the first few days is the most common small-business mistake.
What's the difference between Facebook ad spend and management fees?
Ad spend is the money Meta charges to actually show your ads — it goes straight to Facebook on your own card. The management fee is what you pay the agency to build, run, test, and report on the campaigns. Reputable agencies bill these separately and never mark up your spend.
Will you set up conversion tracking and the pixel for me?
Yes. Proper tracking is the first thing we fix. We install or audit the Meta pixel, set up the Conversions API (CAPI) for accurate iOS-era tracking, define the conversion events that match real revenue (calls, forms, bookings), and route qualified leads into your CRM so you can see cost per actual customer, not just per click.
Do you write the ads and make the creative?
Yes. Management includes ad copy, headlines, and creative direction, plus structured creative testing — multiple variations tested against each other so winners get budget and losers get cut. For small businesses we work with your existing photos and assets and produce static and short-form variants; full video production is scoped separately.
Can a small business compete with bigger advertisers on Facebook?
Yes — local targeting is the small-business advantage. You're not bidding against national brands for the whole country; you're reaching people in your service area. Tight geo-targeting, a clear offer, and disciplined budget control let a small Florida business win locally without a national ad budget.
What do I get in the free Meta ads audit?
We review your existing ad account (or your competitors' public ads if you're starting fresh), check your pixel and tracking setup, and identify where budget is leaking and what the fastest wins are. You get a plain-English summary with a recommended budget, structure, and projected lead range — no obligation to hire us.

Keep reading

Service
Facebook & Meta ads management — the full service.
Tampa
Looking for a local agency? Our Tampa Facebook ads page.
Pricing
How much Facebook ads cost for a Florida small business.
Who runs it
Operator-led — you work directly with the builder, Alex Trojan.

Want to know if Facebook ads would actually work for your business?

Get a free Meta ads audit. We'll tell you honestly whether it's worth the spend — and exactly what we'd run first.

Get a free Meta ads audit →