AI Marketing & Automation · Boston, MA

Boston AI Automation & Advertising Agency — Built for the Businesses Behind the Skyline

Horsiq is a Tampa, FL AI marketing and automation agency serving Boston, MA businesses remotely — AI agents and automations, Facebook & Meta ads, Google ads, websites, and custom CRM. Fixed-price, Eastern Time, you own everything. Founder Alex Trojan on every build. Serving businesses across Massachusetts.

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01 / Working with Boston businesses

A senior operator working your timezone — not an offshore team or a local reseller.

We work from Tampa and serve Boston clients fully remotely. That means you get the same founder — Alex Trojan — on every call, every build, and every handover. No account manager who relays your feedback to a build team you never meet. No offshore delivery that operates on a twelve-hour lag. Eastern Time, direct line, fixed scope.

The remote-first model isn't a compromise — it's how we keep our overhead low enough to price as fixed-cost projects rather than open-ended retainers. A Boston client pays for the build, owns the output, and doesn't inherit a monthly platform fee attached to it forever. The assets — code, agents, ad accounts, automations — live on your infrastructure from day one.

For the handful of builds where presence matters, we travel. For most, we don't need to — and that's a cost your project doesn't carry.

02 / Built for Boston's economy

Boston isn't one market. The automation that works in Kendall Square fails in the South End.

Greater Boston runs on four distinct economic layers that rarely overlap in their operational needs. Kendall Square and the Innovation Districtanchor one of the densest biotech and life-sciences clusters in the world — a market where data privacy, compliance, and on-premise compute aren't optional considerations but hard constraints. The Longwood Medical Area runs the healthcare and academic-medicine corridor: hospitals, specialty practices, and the support businesses that orbit them, all operating under patient-data rules that a generic chatbot ignores at serious legal risk. Downtown and the Financial District house a deep professional-services market — law firms, wealth managers, insurance brokers — where speed-to-lead and intake automation translate directly into billed hours recovered.

Outside that core, the metro tells a different story. Dorchester, Roxbury, East Boston, and the inner suburbs are full of local service businesses — contractors, restaurateurs, healthcare independents, auto-service operators — running on thin margins and thinner staff, where the difference between a booked job and a missed call is often just who answered first. Cambridge's university-adjacent economy spawns a steady supply of early-stage companies that need growth infrastructure before they can afford a full-time marketing team. Route 128 and MetroWestcarry a broad manufacturing and professional-services belt that's further from the city but just as hungry for operational leverage.

Generic automation misses every layer of that. A workflow built for a Florida restaurant won't survive a Boston healthcare intake without rethinking the data model. A Meta ad playbook written for a low-CPM southern market doesn't account for the competitive density of Greater Boston search. We build for how each specific operation runs — the offer, the compliance constraints, the local competitive pressure — not for a template that works nowhere in particular.

03 / What we build

The full growth stack for Boston small businesses.

  • 01

    AI agents & automations

    Custom software agents trained on how your Boston business actually operates — booking, lead follow-up, intake, weekly reporting, data entry. Built on your accounts, owned by you outright. On-premise mode available for healthcare and financial-services firms in the Longwood and Financial District corridors.

  • 02

    Facebook & Meta ads

    Scoped, written, built, and managed in your Business Manager — so the account history and pixel data stay yours permanently. Campaign creative and copy built around Greater Boston audiences, not recycled national playbooks. Local service businesses, professional practices, and specialty contractors are the typical fit.

  • 03

    Web development

    Marketing sites, service-area landing pages, and conversion-optimized web presences — built on the stack that fits your operation (Next.js, WordPress, static). Fixed scope, fixed price, hosted on your infrastructure. Boston professional-services firms frequently pair this with an AI intake agent on launch.

  • 04

    Custom CRM & ERP

    Built around your actual sales and operational process — not a SaaS tool you bend yourself into. Pipelines, intake, follow-up sequences, reporting, and integrations to whatever you already use. Particularly useful for Boston service firms running complex multi-step sales cycles where off-the-shelf CRMs require more configuration than they save.

04 / Industries we serve

Where the Boston builds land most often.

The deepest fits in Greater Boston are businesses where operational speed and data integrity both matter — healthcare practices that need intake automation without compromising patient data, home-services and contractor firms competing on response time, professional-services offices where billable hours and client communication volume create natural automation candidates, and restaurants or hospitality operators managing high booking-to-no-show friction.

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    Healthcare clinics & practices

    Intake agents, appointment automation, and on-premise confidential mode for the Longwood Medical Area and Greater Boston independent practices. HIPAA constraints designed around, not ignored.

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    Home services & contractors

    Lead capture, speed-to-lead automation, and Meta ad campaigns for contractors across the Greater Boston metro — where first response still wins the job in most trade categories.

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    Restaurants & hospitality

    Reservation automation, review management workflows, and paid social for Boston restaurant groups — from the North End to the South End to the Cambridge dining strip.

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    Real estate & property

    Lead qualification agents and CRM automation for real estate operators in a Boston market where inquiry volume is high and speed-to-contact determines who gets the showing.

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    HVAC & mechanical services

    Seasonal Meta campaigns and intake automation for HVAC operators across the Route 128 belt — where New England winters create sharp demand spikes that generic ad schedules miss entirely.

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    Medical & aesthetic practices

    Compliant Meta and Google ad campaigns for Boston-area medical and aesthetic practices, paired with intake automation to close the gap between an ad click and a booked consultation.

05 / How we work

From first call to live build — what the process looks like.

  1. Step 01

    Audit call (30 min)

    We find the highest-leverage place to start — the routine work eating the most hours, the lead source leaking the most revenue, or the operational gap creating the most friction. If nothing on our menu pays back for your Boston business yet, we say so directly and don't pitch you a pilot that dies in three weeks.

  2. Step 02

    Scope & fixed price

    The audit ends with a written scope and a fixed number. No hourly billing, no retainer that expands when the project grows in complexity. You decide whether the ROI pencils out before a dollar changes hands.

  3. Step 03

    Context & build

    For AI agents, we run a 2–4 week training window before any code ships — gathering how your Boston operation actually works, not how a manual says it should. For websites and ad campaigns, we gather brand, offer, and competitive context first. The build runs on your accounts from day one.

  4. Step 04

    Handover & 30-day support

    Live with monitoring, escalation paths, and recorded walkthroughs. We stay on call for 30 days while the build settles into real usage. After that, it runs under your control — with an optional ongoing care retainer if you want us close.

06 / FAQ

Questions Boston businesses ask before we start.

How does a Tampa-based agency serve Boston businesses remotely?
Almost every build ships fully remote — discovery calls, strategy, builds, and handovers all happen over video and shared docs. For Boston clients specifically, we work Eastern Time natively, so there's no timezone lag or offshore delay. The remote model isn't a workaround; it's how we keep overhead low and pass that directly to fixed-price scopes. The builds live on your accounts from day one regardless of geography.
What kinds of Boston businesses does Horsiq typically work with?
Boston's economy runs on biotech, healthcare, higher education, financial services, legal, and a dense professional-services market. We work with the small and mid-sized operators in those ecosystems — the independent clinic, the boutique law firm, the specialty contractor, the restaurant group in the South End — not the enterprise floors of Kendall Square. If your team is under 50 people and routine work is eating the week, that's the fit.
What does AI automation actually mean for a Boston small business?
It means software that reads context, decides, and acts on the routine work — booking, lead follow-up, intake, weekly reporting, data entry — so your team stops touching it. We build each agent on your own accounts and infrastructure, train it on how your specific operation runs (not a generic template), and hand it over so it keeps working whether or not you're a Horsiq client. Boston professional-services firms typically start with lead follow-up or intake automation; that's where the time savings are immediate and measurable.
How much does a build typically cost, and how is pricing structured?
Everything is fixed-price — you know the number before we start, not after. A focused automation (single workflow) or a five-page marketing site typically lands in the low-to-mid four figures. A custom CRM or multi-channel ad campaign with full funnel build is a different scope. The 30-minute audit call ends with an exact number for your project, not a range that expands later.
Do I own the website, ads account, and AI agents — or am I renting from Horsiq?
You own all of it. Websites and code live on your hosting. AI agents and automations run on your API keys and your accounts. Ad campaigns run in your Business Manager. If you stop working with us tomorrow, every asset, every workflow, every line of code continues running under your control. We are the operator who builds it — not a platform that holds your business hostage behind a subscription.
Can you run Facebook and Google ads for a Boston local business?
Yes. We scope, write, build, and manage Meta and Google ad campaigns for Boston-area businesses — from a neighborhood service provider in Dorchester to a medical practice in the Longwood corridor. The creative and copy are built around how Boston buyers actually search and decide, not recycled national templates. Campaigns run in your own ad accounts so the history and data stay with you permanently.
How long does it take to launch a project?
A focused automation or a marketing site is typically live within two to four weeks of the scoping call, depending on how quickly we can gather operational context from your team. A custom CRM or a larger web build runs four to eight weeks. We set a hard delivery date at the start and hold to it — no open-ended retainer that drags for months.
Is Horsiq a good fit for a Boston healthcare or biotech-adjacent business?
Healthcare practices and biotech-adjacent service firms are some of the best fits for what we build. Intake automation, appointment follow-up, and on-premise AI (where no data leaves your network) are all in scope. Patient data and HIPAA constraints are real — we design around them rather than pretending they don't exist. The on-prem mode means agents run on your own hardware, inside your office network, with a full audit log and no cloud exposure.

Ready to build a growth system for your Boston business?

Book a 30-min audit call →